Willit

For Producers

Sell from a pickup point and your own online store

You get a place in an intelligent pickup point and your own online store on the same platform that runs willit.fi and lahikalaa.fi. Add a product and it appears online instantly. You drop it off when it suits you, the buyer collects when it suits them. Payments go straight to you, and cold chain, traceability, and food-safety records are logged automatically. You need no shop of your own, no till, and no one on duty. The first point opens in Oulu, and the seller mix is being built right now.

An ordinary locker or an intelligent pickup point

An ordinary locker

  • The locker is either cold or it is not, and nothing is measured
  • Origin is on paper, or nowhere at all
  • You do not know who opened the locker, or when
  • Products stay hidden, and visibility is down to luck
  • Cash handling and manual bookkeeping

An intelligent pickup point

  • Adjustable cold zones and continuous temperature monitoring with BLE sensors
  • A deviation raises an alert immediately, not the next day
  • Traceability to origin and automatic food-safety logging
  • Your own online store where products appear the moment you add them
  • Every door opening is logged, and rights are role-based
  • Payments straight to your account, no cash and no bookkeeping hassle
  • Expiry management removes a product from sale automatically
Nordic small producer

What kind of products the point suits

Frozen goods

A dedicated -18 °C zone with continuous monitoring. Suits long shelf-life products that are not worth driving to each buyer separately

The most sensitive fresh products

A 0-2 °C zone for short shelf life. Temperature history is recorded automatically from drop-off to collection

Other chilled products

A 2-8 °C zone, adjustable to the selection. The same point serves several sellers at once

Dry and ambient products

Preserves, conserves, and other long shelf-life goods round out the selection in the same point

Products that need proof of origin

When the buyer wants to know who, where, and when, the label identifier ties the product to its origin and temperature history

How to get started

1

Sign up to join

Tell us what you sell and what handling it needs. The selection is curated per location. For food, a hygiene passport and packaged products are required.

2

Add your products to the platform

You add your products and they appear instantly in your own online store. Inventory, pricing, cold chain, and food-safety compliance are handled automatically.

3

Drop off and earn

You leave the product in the right zone using your own code. The buyer collects 24/7, and the payment lands directly in your account.

Related guides

Where to buy northern wild foods

Berries, mushrooms, herbs and birch sap direct from the gatherer, one category on a complete local-food platform. Season, price and traceability at a glance.

Traceable game for restaurants

Moose, deer and wild fowl direct from the hunter, veterinary-inspected and in the cold chain. Procurement on autopilot.

Fresh fish direct from the fisherman

Perch, pike, vendace, salmon, whitefish and pike-perch in a cold chain, one category on a complete local-food platform. Pickup 24/7 at the nearest Willit kiosk.

Ready to start?

Register as a seller or get in touch and we will tell you more about the point, your own online store, and the locations coming next.

Register

Or call:

+358 44 285 4421