A wild-food pickup point that looks the way wild food should
The Willit Pickup Container brings the forest, the bog, and the waterways to the street 24/7. Foraged berries, mushrooms, wild herbs, game, wild fish, and wild-food preserves from a single pickup point, all in a cold chain. Six metres of Nordic kiosk that handles temperature, payments, and food safety compliance. The first pilot opens in Oulu in summer 2026.
Get started
Willit Pickup Container, concept imageWillit Pickup Container
A six-metre Nordic kiosk that grows with your business
A standard 20-foot shipping container, transformed into a branded pickup point. Warm wooden interior with a nature-led visual on the inside, durable and low-maintenance shell on the outside. Built-in energy-efficient BLE temperature monitoring keeps the cold chain under control. The modular structure scales: from one container to many, to bigger formats and new locations.
Wild food first, with room for local producers too
The pickup container is built for wild food: foraged berries, mushrooms, wild herbs, game, and wild fish. Wild-food preserves and local producers fit in too. Cold chain, payments, and food safety compliance are handled automatically.
Foraged products
A container filled with wild herbs, berries, and mushrooms carries the atmosphere of the forest. Cloudberry, bilberry, lingonberry, chanterelle, porcini, and herbs direct from the picker. Nature lovers will find their way to you.
Game and wild fish
Moose, deer, forest fowl, perch, pike, vendace, and whitefish in a cold chain, traceable from the hunter and the fisher. The container smells of forest and water.
Wild-food preserves
Berry jams, conserves, dried mushrooms, herb salts, and other preserves made from wild ingredients. Warm lighting and wooden shelves bring out the craft.
Why the Willit Pickup Container?
Products found online
Add a product and it appears online instantly. Customers find your products and order 24/7.
Accessible and nature-led
The container is designed to be accessible, including by wheelchair. It brings wild food and wild-food preserves within easy reach, responsibly.
Direct payments to producer
No cash handling. Payments go directly to your account, Willit handles settlements.
No bookkeeping hassle
Automatic settlements and reports. No complicated bookkeeping needed.
Food safety compliance built in
EU (EC) 852/2004 and Ruokavirasto requirements met. Temperature monitoring with IoT sensors, adjustable zones (-18 °C frozen, 0-2 °C for fish). Packaged products only.
24/7 availability
Your customers pick up whenever it suits them. A cost-effective way to sell when you cannot be there.
Willit Pickup Container, prototypePractical details
- 1
Container dimensions 6058 × 2438 mm (20 ft), modular structure and interchangeable furniture
- 2
Accessible entrance and customer flow, works for wheelchair users
- 3
Adjustable cold zones: -18 °C frozen, 0-2 °C for fish, 2-8 °C for other chilled products
- 4
Built-in BLE temperature monitoring, food safety logging is automatic
- 5
Payments go directly to the producer, no cash and no complicated bookkeeping
- 6
First pilot opens in Oulu in summer 2026, more locations on the way
- 7
Scales to larger formats and multiple locations as needed
Interested?
Get in touch and we will tell you more about the Willit Pickup Container, the Oulu pilot, and how to take part.
Get startedOr call the founder directly:
+358 44 285 4421