Founder

Risto Holappa

Founder, Willit Oy

Oulu, Finland

A software developer and entrepreneur combining technology with Nordic food culture.

Northern roots

Risto grew up in Arkala, a small village in Ylikiiminki near Oulu. Forests, fishing, and berry picking shaped how he thinks about building things: practical, rooted, no waste.

University of Oulu, Computer Science

Vision

Risto believes local producers, artisans, fishers, hunters, and foragers deserve equitable market access.

“Every Willit purchase amplifies local producers' voices and advances sustainable food systems.”

Connection to nature

Foraging

Bilberries, lingonberries, cloudberries, cranberries, nettle, spruce tips, and birch sap have been part of Risto's life since childhood.

Fishing

Northern rivers and lakes, salmon and perch. Fishing has been a lifelong companion since childhood.

Hunting

Moose and deer hunting connects communities and provides responsibly sourced meat.

Team

Sanna Kyllönen

Operative Lead

Business developer from Kainuu. Strategic consulting, communications, and operational management.

Get in touch

hello@willit.fi +358 44 285 4421 LinkedIn