Willit
Fishermen pulling nets on frozen lake in Finland, fresh fish straight from the lake

Fresh fish

Fresh fish direct from the fisherman

Willit connects fishermen and fish buyers as part of a wider local-food platform. Fresh catch travels through a cold chain directly to you, with no middlemen. A modular kiosk and its own white-label online store, the same proven platform behind willit.fi and lahikalaa.fi, bring the freshest fish to the heart of town. Pick up your fish 24/7 from the nearest Willit point or order directly from the fisherman. Turnkey from 999 €/month.

Browse fresh fishRegister as fisherman

Available fish species

Local fishermen offer fresh lake and sea fish straight from the nets, with the selection curated to each location.

Perch

Perca fluviatilis

Finland's most popular food fish. Firm, white flesh perfect for pan-frying and soups. Caught with gill nets and traps.

0-2 °CYear-round

Pike

Esox lucius

Low-fat and protein-rich lake fish. Excellent for fish cakes, pies, and pan-frying.

0-2 °CYear-round

Vendace

Coregonus albula

A northern delicacy, fried whole in butter. Small but flavorful. A classic Finnish summer dish.

0-2 °CSummer-autumn

Salmon

Salmo salar

A prized and versatile fish. Suitable for grilling, roasting, smoking, and curing. Rich in omega-3 fatty acids.

0-2 °CSummer-autumn

Whitefish

Coregonus lavaretus

Delicate and mild white-fleshed fish. Pan-fried, smoked, or in soup. A prized Nordic catch.

0-2 °CAutumn-winter

Pike-perch

Sander lucioperca

A restaurant favorite. White, firm, and nearly boneless flesh. Pan-fries and roasts beautifully.

0-2 °CYear-round

Cold chain from catch to you

The Willit system ensures your fish stays fresh at every stage.

IoT temperature monitoring

Every Willit cabinet measures temperature in real time. You receive an alert if the temperature deviates from the permitted 0-2 °C range.

HACCP compliant

The Willit system logs temperature data automatically into the food safety plan. Regulatory inspections are handled effortlessly.

Traceability

Every product is traceable to the fisherman, catch date, and location. You always know where your fish comes from.

Fast turnover

The short shelf life of fish ensures freshness. The system alerts when a product approaches its sell-by date.

For fishermen: sell your catch easily

Willit offers two ways to sell fresh fish directly to consumers.

Kiosk mode for fish halls

Use your own cold counter or freezer in Willit Kiosk mode. Add products to the platform and you get your own white-label online store so customers find you online. Payments go directly to your account. No cabinet investment needed.

  • Your own cold storage is enough
  • No upfront investment
  • Payments direct to account
  • Automatic bookkeeping

Modular Willit kiosk

A modular, refrigerated Willit kiosk placed in a busy location, in the heart of a city or town. Customers pick up fresh fish 24/7 from the kiosk. The kiosk and cold chain work as a hub-and-spoke platform that brings local fishermen and other local producers together. Suitable for fish markets, supermarket areas, and local-food pickup points. Turnkey from 999 €/month.

  • Refrigerated 0-2 °C
  • 24/7 pickup
  • Automatic food safety logging
  • From 999 €/month
Register as fisherman

For buyers: fresh fish made easy

Here is how to find and order fresh fish on the Willit platform.

1

Browse the selection

Open the Willit platform and browse fish from local fishermen in your area. See the species, catch date, and price.

2

Order and pay

Select your fish and pay online. Payment goes directly to the fisherman.

3

Pick up your fresh fish

Pick up your fish from a Willit pickup point or directly from the fisherman's cold counter. The cold chain is unbroken.

Browse fresh fish

Related guides

Where to buy northern wild foods

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Traceable game for restaurants

Moose, deer and wild fowl direct from the hunter, veterinary-inspected and in the cold chain. Procurement on autopilot.

Self-monitoring plan, automated

Willit handles HACCP, temperature monitoring and traceability per Finnish Food Authority requirements.

Fresh fish, no middlemen

Start now. Register as a fisherman or browse fresh fish on the Willit platform. Your own kiosk and white-label online store, turnkey from 999 €/month.

Register

Questions? Call:

+358 44 285 4421